Rollover swings in on superhero movie excitement
HOT food-to-go brand Rollover has unveiled a new on-pack promotion to tie in with the hotly anticipated Sony Pictures‘ film Spider-Man: Brand New Day.
Swinging into stores in time for the film’s cinematic release on 29 July, the new promotion features a range of bold POS materials for retailers to make use of as well as co-branded packaging across its core Original Hotdog packs featuring Spider-Man.
Additionally, Rollover is offering consumers the chance to bag a family trip to Barcelona as part of the promotion, complete with a private parkour experience. In addition to this top prize, there will be further weekly prize giveaways running throughout the six-week period the promotion is live offering consumers the chance to win some exclusive Spider-Man memorabilia including branded merch and collectable prizes.
To participate in the competition, consumers simply need to scan the QR code found across co-branded packs of Rollover Original Hotdog and POS materials across stores. The QR code will direct shoppers to Rollover’s Instagram page where a link in the bio will provide entry into the giveaway.
The campaign will run from 6 July to 17 August and winners will be contacted via email. And to support the in-store activity, Rollover is set to roll out a social media campaign to tie in with the promotion along with a digital out-of-home presence to ensure consumers have the chance to take part.
Tony Owen, general manager at Rollover, said: “Collaborating with Sony Pictures to celebrate the launch of Spider-Man: Brand New Day reflects our commitment to evolving the Hot Food-to-Go category from a purely functional purchase into a more engaging, experience-led occasion.
“Spider-Man is a culturally relevant brand that resonates across generations. So, with the Hot Food-to-Go market continuing to thrive, this collaboration gives us the perfect opportunity to create excitement, theatre and meaningful consumer engagement, both within the category and for our Rollover Hotdogs specifically.
“Through bold, high-impact POS, disruptive co-branding and packaging, we’re aiming to help retailer ranges stand out in-store, drive footfall and encourage impulse purchases through the appeal of this unmissable collaboration.
“From wobblers and shelf barkers to digital screens and bollard covers, every element of the campaign has been designed to reinforce Rollover’s positioning as the go-to fun, bold and culturally connected brand for retailers to grab consumer attention and ultimately drive sales.”
