Fun for the family


FAMILY fun is the theme of the new TV ad for Cadbury Dairy Milk Freddo Treasures.

Part of a new £6m marketing campaign for the brand, the TV spot encourages parents to say ‘yes’ to everyday adventures with their family.

The campaign went live last month, launching during ITV’s Britain’s Got Talent. Freddo has also been appearing across outdoor advertising sites, as well as through digital channels.

As part of the campaign, brand owner Mondelez International is highlighting its Be treatwise initiative, with the logo featuring across Freddo’s advertising materials.

Be treatwise was originally launched as a logo on Cadbury packaging in 2006 before being relaunched as an industry initiative alongside Mars and Ferrero in 2018. The initiative encourages consumers to “treat responsibly” as part of a balanced diet.

Cadbury promotional activity under the Be treatwise banner will also encourage consumers to visit for practical tips and advice on how treats can be enjoyed as part of a balanced lifestyle and diet.