BRIE might be one of the best-loved cheeses, but it is not usually available in snack-sized portions.
Enter Lactalis McLelland and its new Président Brie Minis, which contain five individually wrapped Président Brie portions in a handy snacking net.
The cheese will be available at an RRP of £2 for five x 30g portions.
Mike Chatters, sales director for Lactalis McLelland, said: “With Président Brie bucking the category trend and showing strong value and volume sales growth of 10% and 9.9% respectively, we are confident that the new Président Brie Minis will be a hit with consumers looking to try brie in an exciting and convenient new format, ultimately making it more accessible.”
Président Brie Minis join the Président Soft Cheese Mini Selection, which contains Brie, Camembert and Rondelé cheeses.
