Tag: Lactalis McLelland

Le Brie bag

Mini cheese? I don’t brielieve it

The cheese will be available at an RRP of £2 for five x 30g portions

Storytelling will give dairy a lift

With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .

Presidential campaigning

French dairy brand Président has been appearing on screens with a new campaign to promote its cheese and butter brands
President Come Dine With Me

Come dine with cheese

CHEESE firm Lactalis McLelland has agreed a sponsorship deal for its Seriously and President brands with Channel 4’s Come Dine With Me
New Seriously Range

Get serious on waste

CHEESE manufacturer Lactalis McLelland has joined up with food redistribution charity FareShare UK

Forza di formaggio

Lactalis McLelland has been encouraging consumers to experiment with some Italian flavour this summer through two new initiatives. The firm’s Galbani brand has been appearing...

Spreading out with a TV ad

McLelland making noise on the small screen Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...

Some serious change

Cheese supplier Lactalis McLelland has rebranded its Seriously Cheddar range, rolling out a new look with two clearly defined sub-ranges. New packs of Seriously cheese...

Christmas topping

In the brave new world of convenience shopping more product categories are coming into festive play DRINKS and confectionery have long been seen as Christmas...

A tasting in a pack

THE new Cheese Tasters pack from Lactalis McLelland is aimed specifically at the convenience channel. Price-marked at £3 the Cheese Tasters pack contains 12 pieces...

An instant cheeseboard?

CHEESE supplier Lactalis McLelland is launching  a new variety pack of taster-sized cheeses that could provide snacks for cheese fans, allow those interested in...