THE latest launch from VK is now available to c-stores through cash and carries and wholesale channels in a 70cl format.
VK Watermelon was launched in September following a public search that is said to have reached over six million consumers.
Over the course of the competition, 33,000 flavour suggestions were whittled down to four, which then went to a public vote.
The victorious VK Watermelon received more than half of the final votes.
