Tag: VK
Some festive arm candy
Candy canes are one of the most ‘Christmassy’ sweets on the market.
Have a very merry VKmas
Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
VK over the rainbow
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
A merry little melon
The latest launch from VK is now available to c-stores through cash and carries and wholesale channels in a 70cl format
Generation Z likes to share
Social media chat can boost a brand
Jumping into the Christmas spirit
TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...