Candy canes are one of the most ‘Christmassy’ sweets on the market.
Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
The latest launch from VK is now available to c-stores through cash and carries and wholesale channels in a 70cl format
Social media chat can boost a brand
TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.
THE future of RTDs lies in mixed fruit flavours, says VK. Responding to developments in other drinks, and ahead of the busy Christmas sales...