SWEDISH vodka brand Absolut joined in celebrations for Pride in the UK with the launch of a new film to coincide with the release of its latest limited-edition rainbow bottle.
Created in partnership with gay rights group Stonewall, the Absolut film titled ‘Equal Love’ launched online during Pride, through the brand’s Youtube channel.
Further Pride activity from Absolut included the release of a bespoke Snapchat lens in collaboration with Stonewall as well as the roll-out of an out-of-home advertising campaign.
Commenting on the partnership with Stonewall, Adam Boita, head of marketing at Absolut parent firm Pernod Ricard, said: “At Absolut, equality is at the heart of everything we do.”
