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Tag: Absolut

Pernod Ricard brings mixed up sauce for dinners

Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.
Absolut range refresh

Absolut mixes it up

Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Absolut watermelon

Absolut adds some fruit

SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.

Vodka in paper

Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
Pernod Ricard brands

Premium can be local hero

Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Absolut Passion Fruit

A passion for flavour

Pernod Ricard has launched Absolut Passionfruit available in a 70cl format

Absolutly fruity

Rhubarb flavoured vodka launches .

Wrap up sales with premium

Pernod Ricard says premium spirits are essential to strong festive sales

Absolut-ly ideal for hot weather

New flavour of RTD cans released

A proud promotional film

SWEDISH vodka brand Absolut joined in celebrations for Pride in the UK with the launch of a new film to coincide with the release...

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...

Trading up for a sharing season

Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard. Channel director Impulse James Middleton...

Streakingly original – Absolut

A strictly limited collection of cobalt-blue-streaked bottles forms part of the latest work designed to make vodka brand Absolut stand out. The brand owner Pernod...
The essence of Absolut art

The essence of Absolut art – Packaging revamp for vodka brand

ABSOLUT is introducing not one but many new looks as it rolls out a series of redesigns on its flavoured vodkas in the UK....
Smirnoff has added to its flavoured range with the launch of coffee-flavoured Espresso Smirnoff. Absolut vodka has launched a PMP on its 50cl size. Valt, the single malt vodka, is to appear in Sainsbury’s stores in Scotland.

Express service – Vodka update

HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...