Swizzels has 19 products in its ‘flashback to 10p’ price-marked range including Love Hearts and Refreshers bars.
The company’s sales director, Mark Walker, said: “Consumers are more and more price conscious and products with prices clearly displayed appeal to this desire for good value.”
He added that Swizzels is the fastest growing manufacturer of sugar confectionery in the UK, up by 3.5% year on year and that Drumstick Original 145g is the fastest growing £1 PMP in the category.
