Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development director at Ferrero.
He says that demonstrates the importance of in-store displays.
He said: “Visually-striking displays encourage repeat purchases, entice new shoppers and contribute to the overall appearance of the store.”
Boorer added that the latest Tic Tac POS material is available for traders to order free of charge at www.ferrero-trade.com
