Shaking up soft drinks with a new look across shelves
CARIBBEAN food and drink brand Grace Foods has unveiled a complete rebrand of its Tropical Rhythms fruit juice range in a bid to improve stand-out on shelf for the range.
The new-look design has rolled out across the popular one litre tetra pack range to showcase a bolder branding across packs to help improve recognition with customers and help them to more easily identify their favourite variants.
The new look has rolled out across the four-strong range which consists of Mango Carrot, Pineapple Ginger, Fruit Punch and Sorrel Ginger.
Despite the new look across cartons, Grace Foods has stressed that while the outer packs have changed considerably, the drinks inside remain exactly the same.
In addition to the revamped one litre tetra packs, Grace Tropical Rhythms also comes in a 475ml bottle, 330ml PET bottle and 330ml sparkling can formats across supermarkets and the independent retail channel.
The refreshed packs will roll out across independent retailers and wholesalers nationwide from this month with both old and new pack designs expected to appear across the trade throughout the transition period.
Kimberley Lue Lim, head of marketing at Grace Foods, said: “We wanted to give our one-litre Tropical Rhythms range a fresher, more impactful look on shelf that really reflects the vibrant Caribbean flavours inside each pack.
“The new design makes it much easier for shoppers to quickly recognise the brand and identify their favourite flavours, while also helping the range stand out more strongly in-store.
“Importantly, while the packs may look different, consumers can be reassured that it is still the same great-tasing Tropical Rhythms drinks they know and love.”
