World Cup campaign rolls out to over 3,000 stores
BESTWAY Retail is set to support its Costcutter and Best-one customers to get into the World Cup spirit with its new in-store activation campaign.
Seeking to help retailers to maximise the sales opportunities that come with the football tournament, Bestway has rolled out an enhanced suite of POS, promotions and shopper competition opportunities to over 3,000 Costcutter and Best-one stores across the UK.
At the heart of the campaigns sits a nationwide shopper competition which will give customers the chance to win a top prize of an Apple iPad. Costcutter and Best-one customers will be able to scan a QR code found across promotional materials to be entered into the competition.
The full campaign has been built around five key targets as well, says Bestway, with the ambition to help retailers convert matchday excitement into larger basket spends, planned big-night-in opportunities, stock-up shops, last-minute “beer runs” and matchday top-up missions across categories.
This will also be supported by store takeover activity as well from Official World Cup partners such as Walkers and Budweiser with six-weeks of promotional activity from major suppliers such as Peroni, Rubicon, Coca-Cola, Red Bull, Highland Spring and KitKat.
Enhanced World Cup POS kits will also be made available to selected stores to help retailers create some high-impact displays to drive up visibility with consumers and push more frequent purchases in the process. Materials will include wobblers, aisle fins, shelf strips, headers, highlighters and branded display support.
And retailers will be able to take part in the fun as well with Bestway Retail’s nationwide Best Dressed Matchday Store competition. Costcutter and Best-one store operators will be in with the chance of bagging prizes worth more than £1,000 as part of this activity.
Jamie Davison, retail director at Bestway, said: “The FIFA World Cup represents one of the biggest convenience retail opportunities of the year, creating increased demand across beer, soft drinks, snacks, sharing occasions and summer entertaining.
“We know shoppers will be making everything from planned stock-up missions for big matches through to last-minute top-up purchases minutes before kick-off. Our role is to ensure best-one and Costcutter retailers are ready to win every one of those missions through the right ranges, promotions, in-store theatre and shopper engagement.”
