GLOBAL drinks company Diageo has launched the new phase of its My Store Matters programme saying it has identified a £455m untapped alcohol sales opportunity.
Category development manager Claire Kendall said: “We have developed easy-to-follow and simple to activate principles under three core pillars, ‘Inspire.Display.Sell’, which we believe will help retailers tap into this opportunity and grow their alcohol sales.
“The three core principles provide retailers with a simple to follow and formulaic system for best practice category management.”
