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Sunday, June 20, 2021
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Tag: My Store Matters

Category management: Diageo Linktown Local Premier Store

Our SG workSHOP special looks at how Diageo works with independent retailers like Faraz Iqbal of Linktown Local to maximise alcohol sales through the...

Untapped sales

GLOBAL drinks company Diageo has launched the new phase of its My Store Matters programme saying it has identified a £455m untapped alcohol sales...