Adding the price of the soft option

SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.

Robinsons Fruit Shoot PMP pack Jan 16
Single-serve sizes in particular, it says,  benefit from clear price-marking.
GB commercial director for out of home at Britvic Nigel Paine said PMPs simplify the shopping experience and added: “Research also shows that 50% of customers trust price-marked packs more than plain packs and 30% of shoppers are more likely to buy a product on impulse if it is in a PMP.”
The Britvic PMP range includes 49p cans for Pepsi MAX, 7UP and Tango and 99p bottles.
The latest addition is a new 12 x 350ml bottle pack of Robinsons Fruit Shoot with each bottle marked at 79p. The pack is available in Blackcurrant & Orange and Pineapple flavours.
• AG Barr says almost half of the growth in soft drinks in the Scottish impulse market is accounted for by  price-marked packs.
Head of marketing Adrian Troy said  many of Barr’s most popular brands are always available with PMPs and added that additional multibuy offers such as its 1L Rubicon for £1.29 or two for £2 price flash,  can encourage extra purchases.