New seasonal packs will help maintain its 25.2% share of the ambient packaged cake category according to Premier Foods.
The Cadbury Cauldron contains 12 individually wrapped Mini Rolls and the Witch’s Broom pack contains 10 mini rolls.
And Mr Kipling cakes have been packaged as Choc & Slime Slices, Toffee Terror Whirls and Witch’s Hat Fancies.
