New lines introduced across the value, impulse and savoury biscuit categories
WALKERS has started 2015 with launches in value, impulse and savoury biscuits.
In its value lines, it has added two Monster Munch flavours to its 39p price-marked packs range.
A Walkers spokesperson said: “Value snacks, currently worth £42m in impulse, has firmly established itself in the UK snacks market with Walkers driving growth in the sector by 34%.
“The enhanced price-marked pack range offers great value, with 55% of shoppers agreeing it would encourage them to switch from their preferred brand.”
The Walkers Max range is being expanded with the addition of Flamin’ Hot flavour.
Field sales director at Pepsico Matt Goddard said: “Walkers Max is exclusive to impulse.
“It offers good value for consumers wanting a delicious snack on the go.
“Single-serve snacks currently account for one third of crisps, snacks and nuts sales in impulse and we’re committed to developing innovative products and flavours to add further sales for retailers whilst driving category growth.”
Walkers is to support its Market Deli range with a TV campaign and is adding Anglesey Sea Salt potato chips to the range.
There is also to be a TV campaign for the launch of Walkers Mixups – a selection of flavours and textures mixed together in one bag.
Mixups Snacks include bags of Doritos, Monster Munch, Wotsits and French Fries in Cheese or Spicy flavour options. MixUps Crisps are available in Cheese & Bacon and Cheese & Worcester Sauce packs.
Walkers claims that its Sunbites recorded sales growth of 31% in the last year.
And it is expanding the range with new products, including Crackers and Dip in Caramelised Red Onion Chutney and Sundried Tomato & Roasted Red Pepper salsa varieties.
The launch is being supported with a sampling programme.