Jisp platform help bring repeat visits to local stores
RETAIL technology firm Jisp has announced a record level of engagement with its Scan & Win platform through its new activation period.
Developed in partnership with a leading UK FMCG manufacturer, the six-week activation combined Jisp’s Scan & Win technology with instant-win mechanics allowing for consumers the chance to gain prizes throughout their shop by using the app.
The campaign generated more than 1,000 product scans with 62% of participants returning to scan more than once throughout the six-week period. Jisp also highlighted that most engaged shoppers took part almost daily as well, with a 93% repeat participation rate from these shoppers highlighting a sustained engagement from the group.
Following these results, Jisp has announced it has secured another contract with another leading FMCG brand they seek to introduce in time.
Jisp’s Scan & Win tech allows for consumers to scan FMCG products on the shelf for the chance to win instantly, whether this be prizes or money-off vouchers, without the need for a QR code.
Esther Lawrence, partnerships director at Jisp, said: “Brands are looking for smarter ways to engage consumers that go beyond traditional price promotions. What this campaign proves is that when you make packaging interactive, you create a completely new media channel that delivers measurable engagement and genuine excitement around a brand.
“The industry has been searching for promotional mechanics that work in a post-HFSS environment while supporting retailers’ and manufacturers’ digital ambitions. With the pack itself becoming the point of engagement, the limitations created by HFSS legislation can be more easily navigated and brands get a way of building campaigns that keep shoppers coming back time and time again.
“This result shows the scale of what’s possible when packaging becomes the channel. We’re excited by what we’ve seen and look forward to bringing Scan & Win to more major brands and retailers over the coming months.”
