Chance to win tickets to Super Bowl from McCoy’s
RIDGED crisps brand McCoy’s has brought back its on-pack promotion with the NFL as part of its third season as the official Savoury Snacks Partner of the NFL.
As part of the promotion, consumers are in with the chance of bagging a once-in-a-lifetime trip to the Super Bowl LXI next year. The promotion’s headline prize features an all-expenses-paid trip to the American football match in California along with a £5,000 cash prize for the winner.
In addition to this top prize, consumers are also in with the chance of grabbing runner-up prizes which include cash, TVs and NFL London game tickets.
The on-pack promo will run from 3 August to 8 November and will span across the entire McCoy’s range including PMPs, sharing bags, grab bags, multipacks as well as the new McCoy’s Coated Nuts range.
To help drive awareness for the competition throughout its running, parent firm KP Snacks has said the McCoy’s brand will be supported across social media and digital media to help build up excitement during the start of the new NFL season, which kicks off in September.
Amy Heap, marketing manager at McCoy’s, said: “We’re upping our game once again with our biggest NFL themed on-pack promotion yet, giving our consumers the chance to win the ultimate Super Bowl experience. The promotion runs right across the entire McCoy’s range, driving brand penetration with a money can’t buy experience.
“NFL continues to grow across the UK and Ireland, and promotions like this allow us to connect with consumers in a meaningful way, with added value proposition and visibility to boost impact and sales.”
