McVitie’s brings together Digestives with Club biscuits
GLOBAL snacks firm pladis has unveiled the latest innovation for the McVitie’s range with the roll out of new McVitie’s Digestives Club Mint flavour.
Available for a limited time, the new biscuits combine the classic McVitie’s Milk Chocolate Digestives with the nostalgic flavour of the McVitie’s Club Mint biscuits to deliver a chocolatey and minty biscuit experience for consumers.
Each 250g pack comes with an RRP of £2.35 and has rolled out across the entire Tesco estate, wholesale and convenience channels.
This marks the second combination between McVitie’s core biscuits brands and follows on from the roll out of the new McVitie’s Digestives Jaffa Cakes variant.
Eleonore de Saint Perier, brand manager at pladis UK&I, said: “Both McVitie’s Chocolate Digestives and Club Mint have very loyal fans, so we’re excited to see them unite for the first time in this special limited edition.
“McVitie’s Mint Club Digestives are perfect as a post-dinner treat with family, an evening indulgence with friends or during a quiet moment on the sofa after a long day. However they are enjoyed, McVitie’s Mint Club Digestives will transform simple breaks into rewarding moments to unwind and indulge.”
