BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has shown that the number one stress situation for consumers is disposal.
“Roll.Press.Go Ultra Towels come with a wrap that completely seals on all sides for discreet and hygienic disposal.”
Announcing the launch of the wrapper, Bodyform said it is to continue its Live Fearless campaign.
Baxter said: “Bodyform wants to help women to feel at their best every day, so they can say yes to new experiences and live more fearlessly.”
