FROZEN food brand Aunt Bessie’s, is being backed by an £8 million winter campaign that promotes serving Yorkshire puddings with roast chicken as well as the more traditional roast beef.
The aim is to encourage those who haven’t thought to serve poultry and Yorkshire puddings together to give it a try.
The campaign, which launched in October and runs through Christmas and beyond, includes seven months of national TV advertising as well as in-store and online activity and PR.
To coincide with the big-spending campaign, Aunt Bessie’s, part of William Jackson Food Group, is also revamping its ‘Perfect for Chicken’ Yorkshire puddings recipe, which will be highlighted by an on-pack flash.
