A minty take on bubblegum is the latest flavour to join Wrigley’s Extra gum family. Launched to coincide with National Smile Month (20 May – 20 June), it’s designed to appeal to 16-24-year-olds. The company’s internal research showed it’s an age group that doesn’t take great care of its teeth.
Brand manager Katie Codd said: “Some of the younger generation are still uninformed about the importance of oral care. We want to remind younger chewers that chewing Extra sugarfree gum is a convenient way to keep their teeth clean and healthy, after eating and drinking.”
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
© 2024 Peebles Media Group Limited. All rights reserved
