Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
Fruit and herbal going well, but black is still king
Working from home is the new normal for most office workers across the UK, so it should perhaps come as no surprise that tea sales are soaring
Tata, the firm behind Tetley, has brought an American tea brand across the Atlantic, targeting 25-34 year old consumers.
IT should come as no surprise to hear that after tap water, tea has been found to be the nation’s most-beloved beverage.
Tetley has launched a new clip strip in a bid to help convenience retailers get in on the cold infusion action.
Tea has been consumed for health and performance benefits for centuries .
TETLEY Green teas and Tetley Supers have a new look
TEA shoppers are valuable to retailers. Whether it’s a black tea or a more exotic blend, customers picking up tea in convenience offer plenty of opportunities to increase basket spend.
Tetley NPD brings innovation to the category
Tetley reckons having a clean, fuss-free hot beverage is crucial to retailers who want to fully capitalise on the breakfast-to-go market .
While standard black tea is in decline, other varieties are seeing potential for growth
PRICE-marked packs add transparency, which gives shoppers reassurance that they are being offered value
TEA giant Tetley has entered the squash market with the roll out of Tetley Super Squash.
GREEN Tea could be a big hit for convenience according to Tetley, with the firm pointing to its £1.49 PMP
There are big returns to be had from the higher margin products in the healthier sectors of the tea category.
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