Transform the holidays with on-pack promotion
TAYTO has teamed up with blockbuster film Transformers: Rise of the Beasts to bring a beast of a new promotion to the Golden Wonder brand.
Appearing across five million packs of the Golden Wonder Transform-A-Snack line, the new promotion is available in stores now to help celebrate the launch of the summer blockbuster, which will come out 9 June.
The on-pack promotion will also be supported by a social media and digital campaign and marks Tayto’s biggest activity of 2023.
Part of the film will be set in New York and, to tie into this, Tayto is offering consumers the chance to go on a globetrotting adventure of their own, with a family trip to New York as
well as some unique Transformers: Rise of the Beasts movie merchandise.
Matt Smith, marketing director at Tayto, said: “Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise of the Beasts was the perfect partnership.”
