Tag: Rustlers

Burger track of his life

SNACK brand Rustlers is to spend £2.5m in the next year to support a new sales growth strategy. The campaign will be led by a...

Quick and easy keeps students happy

QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s...

Give us more of the hot stuff please

ONE in four UK adults will have bought food to go from convenience stores in the last seven days,  but they still want more...
Rustlers

Three no longer the magic number

CHANGING lifestyles have seen three meals a day replaced by snacks and smaller meals according to Kepak Convenience Foods. And channel director Angela Daulby says...

Feed the young

MORE than one in three microwave snack consumers are students or young adults reckons leading quick meal supplier Kepak Convenience Foods, owner of the...

Micro monkey aims to create a TV buzz

RUSTLERS is spending £1m to put a monkey on TV. The hunger monkey features in the four-week advertising campaign which will run from late November...

Taste test goes on tour

Microwave snack brand Rustlers is taking its latest product on the road. To support the launch of its panini range, the sampling campaign will visit...

Meat for the snack age

ADULT snackers are targets for the latest product in the Mattessons range. Stripsticks are chicken skewers made with 100% chicken breast. The single 50g bag...

A look for lads and ladies

CAN a makeover help you win more admirers? Kepak Convenience Foods, the owner of the Rustlers brand, thinks so. The micro-snacking range has been...

PMPs will keep sales hot, says KCF

RESPONDING to what it sees as rising demand for PMPs, Kepak Foods recently launched Rustlers Super 6, a range of its six most popular...

Quick is crucial

YOUNG lads are no longer the main target market for Rustlers micro-snacks, which has grown its consumer base to attract almost as many young...
Kepak Convenience Foods, Rustlers

Hotting up

HOT snacking products firm Kepak Convenience Foods has launched two new Rustlers products with a distinctly spicy touch. The Hot & Kicking range includes the...

Hot snacks target impulse growth

FOR Kepak Convenience Foods, the firm behind the Rustlers brand of ready-to-microwave hot snacks, chilled convenience snacks is a product category whose time has...
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Market still sensitive

RETAILERS know that price-sensitive shoppers are looking for value for money and are reassured when they see market-leading brands in price-marked packs, argues John...

Naan bread for speed

THE growing popularity of Indian ready meals has inspired the latest Kepak Convenience Foods range of hot, quick and tasty products. Rustlers Hot Naans...

PMP demand rising says KCF

DEMAND for price-marked packs of what it has defined as hot, quick and tasty products is rising, says Rustlers brand owner Kepak Convenience Foods. KCF...