Market still sensitive

Rustlers – in permanent PMP.

RETAILERS know that price-sensitive shoppers are looking for value for money and are reassured when they see market-leading brands in price-marked packs, argues John Armstrong, marketing director of Kepak Convenience Foods (KCF), the firm behind microwaveable snacks like Rustlers.

Kepak produces many of its best-selling lines as permanent price-marked packs, including Rustlers Quarter Pounder, Chicken Sandwich and BBQ Rib.
“Despite many indicators showing that the economy is improving, price sensitivity will remain and retailers will continue to benefit by offering shoppers price-marked packs. Those products like Rustlers that are backed by national TV advertising will have even stronger consumer appeal,” said Armstrong.