Hotting up

Kepak Convenience Foods, RustlersHOT snacking products firm Kepak Convenience Foods has launched two new Rustlers products with a distinctly spicy touch.
The Hot & Kicking range includes the Chipotle BBQ Hotdog and the Habanero Chilli Burger.
Kepak marketing director John Armstrong said: “Our limited-edition Hot & Kicking range adds a spicy kick to two of our classic Rustlers products, giving people the chance to enjoy a little extra heat in a substantial and filling hot snack.
“Research has highlighted that the trend towards spicier food continues to grow, with hotter flavour variants
now leading the growth in
key markets such as table sauces.
“We have no doubt our new variants will prove popular with consumers looking for something a little different from their favourite micro snack, whilst giving retailers a unique offering that will generate incremental sales for their hot, quick and tasty fixture.”
The launch follows the recent announcement that Kepak is to create a new look for Rustlers in 2015 and support the brand with TV advertising.