THE growing popularity of Indian ready meals has inspired the latest Kepak Convenience Foods range of hot, quick and tasty products.
Rustlers Hot Naans are naan breads stuffed with chargrilled chicken, plus a sachet of sauce.
John Armstrong, Kepak’s marketing director, said: “The range takes inspiration from Indian ready meals, the fastest growing section of the category according to Mintel.
“Indian ready meals account for 67% of all ethnic ready meals sales and are worth £450m. We’ve taken the two most popular Indian flavours and developed these tasty products to enable retailers to offer shoppers their favourite Indian flavours in a convenient format.”
Mintel shows that Rustlers’ target audience –16-34-year-olds – likes trying new products, with 60% enjoying ethnic food, he added.