Tag: Price-marked products

PMPs… just a bit lighter

MONDELEZ International has combined a move to instant coffee refill packs with a PMP across its Kenco range. According to Nielsen, refills are growing...

Dominating the indie gantries

THE recession has seen smokers scanning the shelves for the best value on offer. And that has led to a growth in PMPs on...

Another year, price-marked

DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...

First’s spirited exclusive

IN the summer First Drinks launched price-marked 35cl packs of Grant’s Family Reserve Scotch whisky and Three Barrels VSOP French grape brandy exclusively to...
Energy and functional drinks, such as market leader Red Bull, continue to boldly grow where others don’t. But summer is likely to be big this year for premixes and a hot summer will almost certainly mean significant increases in sales of bottled water and adult soft drinks.

PMP wings for energy leader

RED Bull hopes to give its energy drink range even more wings with four PMPs. “Price-marked products have always been popular,” said Red Bull’s Simon...
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