RED Bull hopes to give its energy drink range even more wings with four PMPs.
“Price-marked products have always been popular,” said Red Bull’s Simon Hewitt, “but we are in a time where consumers are more than ever considering what they are spending. Price mark reassures shoppers that they’re getting a good deal. Sports and energy is becoming increasingly promotionally driven, so we need to ensure we’re giving consumers the choice they want, at relevant price points.”
The PMPs are Red Bull 250ml (£1.19), Red Bull 355ml (£1.59), Red Bull 473ml (£1.99) and Red Bull Sugarfree (£1.19).