PEPSICO has launched a website for its Walkers trade customers, to help them make the most of their crisps, snacks and nuts fixture.
Fronted by Gary Lineker, the star of Walkers’ TV ads, www.countsformore.co.uk will allow retailers to collect rewards every time they log on. Items they can claim include dump bins, racks, chiller baskets, counter top units and Walkers stock.
The Counts for More website is smartphone and tablet compatible. The content is also available in Punjabi.
Matt Goddard, head of impulse field sales at PepsiCo, commented: “We are really excited about this new platform and remain committed to working with independent retailers to ensure they are receiving the right type of customised category advice and support that they need to grow their business.”