Tag: Mondelez International
Keep taking the tablets
Brands giant says sweets business is show business
SUCCESS in confectionery is all about showcasing core products with a great display, according to major chocolate,...
Consumers crave a café experience
AS consumers seek to recreate coffee-shop experiences at home, the demand for luxury coffee and hot chocolate products continues to grow, says Kenco and...
Festive chocs on the rise
CHRISTMAS chocolate saw sales value rise 5.3% in 2013 said Cadbury brand owner Mondelez International as it launched its festive range for this year.
Consumers...
Velvet bags screen slots
MONDELEZ International’s latest sharing treat, Cadbury Eclairs Velvets, is hitting the TV and cinema screens.
The brand extension, launched in March to offer consumers a...
Barny on the way
MONDELEZ International’s children’s biscuit brand, Barny, is coming to the convenience sector.
The confectionery giant is launching the sponge snack in a new 30g...
Cadbury spreads chocolate-based joy
FOLLOWING what’s said to have been the success of last year’s Unwrap Gold promotion, Cadbury is launching this year’s version, Unwrap Joy.
Unwrap Gold...
Beat the breakfast blues with biscuits
BREAKFAST biscuit brand Belvita was back on the box last month with a new TV ad featuring radio presenter Lisa Snowdon.
The campaign celebrates the...
Freddo faces up for fun – five face expressions for every occasion
CADBURY’S frog-based children’s brand, Freddo, is ready to face the future
Freddo Faces, described by brand owner Mondelez International as a new fun...
Home comforts – planned nights in
Stats show consumers are still choosing staying in rather than going out. But retailers say these days a big-night-in strategy has to be about...
Blocks away
CHOCOLATE. Is there anything it can’t do? It’s high in antioxidants, a natural anti-depressant, and contains theobromine, which kills the bacteria which cause tooth...
Double act provides a popular sweet treat
MONDELEZ International plans to build on what it says is the success of its Philadelphia-Dairy Milk double act snack pack, launched last year.
An...
