Tag: McVitie’s
Taking a bite at sharing sales
Cake bites aim to entice those seeking an evening at home
SHARING is the name of the game for United Biscuits as it sets its...
Small households smaller baskets
SMALLER households and increased urban living combined with the ongoing pressure on household budgets have led to an increase in smaller basket shops, says...
Going mini with a laugh
AS part of its £20m Sweeet campaign, McVitie’s has launched Penguin Mini Biscuits in a multipack of penguin-shaped biscuits.
The multipack has an RRP of...
Value on display
BISCUITS and cakes manufacturer Pladis has rolled out the next phase of its Convenience & Impulse (C&I) strategy, including two new channel-exclusive launches and...
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
Flapjacks get variety pack
Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks.
Combining a selection of three variants – Oaty,...
Biscuit firms boxing clever
Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.
McVitie’s Snowglobe Tin...
Convenience strategy
Two channel-exclusive launches as biscuits giant ramps up its c-store programmes
BISCUIT and cake giant Pladis is ramping up activity in its convenience and impulse...
Biscuits set to pass go
BISCUITS and cakes manufacturers have been increasing activity on snack-sized packs and snack multipacks and on biscuit and cakes ‘to go’ packs as they...
Seize the chance with dedication
DEDICATED lunchbox bays filled with best-selling brands and handy packs can help grow sales. That’s the advice from Mondelez International.
It says that over the...
Choice in the baking
HEALTHIER snacking is a priority for shoppers in 2016, says United Biscuits, and as a result it expects baked products to command an increasingly...
Warbies feels the brand love
BREAD and bakery brand Warburtons has been declared Britain’s most chosen brand for the fourth year in a row by retail market analyst Kantar...
A choice for any occasion
BISCUITS are bought more frequently and feature in more shopping baskets than any other snack food category according to United Biscuits – partly because,...
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
C-stores take the biscuit
CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12%...
Bread brand is still the chosen one
THREE of the top five most frequently bought brands in the UK are bread. And Warburtons has topped the most chosen brand list for...
