Bread brand is still the chosen one


THREE of the top five most frequently bought brands in the UK are bread. And Warburtons has topped the most chosen brand list for the third consecutive year.
The Kantar Worldpanel UK Brand Footprint measures which brands are bought most often by the most consumers. Warburtons is joined in the top five by Heinz, McVitie’s and bread brands Hovis and Kingsmill.
Kantar says Warburtons products are chosen by 85.7% of the population an average of 25.2 times a year.