HEALTHIER snacking is a priority for shoppers in 2016, says United Biscuits, and as a result it expects baked products to command an increasingly larger share of the savoury snack market.
Trade communications controller Hena Chandarana said: “We’re proud to say our portfolio remains 100% baked, and we’re well positioned to drive the continued growth of savoury snacks.
“We’ve already seen several major players within the market, including ourselves, begin to branch out with smart innovation.”
Chandarana called Jacob’s Cracker Crisps the defining recent launch for Jacob’s, on track to deliver £15m sales value in its first year.
United Biscuits’ top tips for retailing snacks are to locate them in high-footfall areas, stock the best-selling bagged lines, use branded SKU blocks and POS to draw shoppers to the snacks fixture, highlight value with PMP ranges and make promotions visible across the store.
• There’s also been snack innovation from UB in sweet biscuits with the launch of snack packs for McVitie’s Digestives and Hobnobs.Brand director Kerry Owens said: “Shoppers today value convenience and portability in products.”
• Border Biscuits has also introduced on-the-go packs to respond to changing snacking habits.
Brand innovation director Lesley Ann Gray said: “Over 26m of our Mini Packs are sold in a year, which is a 21% increase in volume year on year.
“The range is available in cash & carries nationwide in boxes of 48 or 100.”