Tag: Energy drinks

New kids on the block – Sports and energy drinks

Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle ONCE upon a time energy drinks were all about one or two...

PMP leads on new 500 Boost cans range

ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer. Boost managing director Simon Gray said: “As a champion of...

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Landmark says its licensed range caters for all the tastes of summer and includes own-brand lines such as Scandia lager and Eridge Vale ciders. Its own-brand energy drink range LSV is now its energy top seller.

Own label energises soft drinks market

LSV retails at less than half the price of the leading brands OWN-brand energy drinks and Italian sparkling wines are set to be the big...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...

Cans beat the wet summer

IT may have rained and it may have poured but last year’s summer washout didn’t dampen the spirit of Britain’s soft drinks fans. And...
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