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Friday, September 17, 2021
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Tag: Energy drinks

Super-tea

A newly discovered super-tea-leaf is the secret ingredient behind a new arrival to the energy market

Facing up to winter demands

BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...

Five years of growth

CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks. Category...

Scottish brand looks for a boom

DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...

Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...
Boost

Bursting on to the scene

ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks. And he reckons Boost’s new Cherry Burst will give independent retailers...
Red Bull Tropical Edition

Tropical energy

RED Bull has added a tropical-flavour line to its enegry drinks range. Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
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Energy drops down low

Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines WINGS for the slim. That’s the proposition in Red Bull’s...
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Sporty types drive functional demand

AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
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Independents – home of Boost

BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores. Recent numbers from SalesOut...
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Time to dive in?

Energy drinks remain the stars of the soft drinks category, especially in convenience and impulse outlets. But it’s a sub-category that has become ...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
500 reasons to launch

500 reasons to launch

ENERGY drinks brand Boost was another which embraced the 500ml can this year. Back in the spring it launched its first products to use the...

New kids on the block – Sports and energy drinks

Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle ONCE upon a time energy drinks were all about one or two...

PMP leads on new 500 Boost cans range

ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer. Boost managing director Simon Gray said: “As a champion of...

AG Barr Popover Sept/Oct 21