Tag: drinks
New flavours at a premium
Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
X-men provide first platform
MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Sugar agenda boosts Coco
COCONUT water has benefitted from the demand for a sports drink that does not contain sugar, according to Giles Brook, CEO of coconut water...
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Energy gets the sour blues
AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month.
Barr...
Blossom Hill puts on a new style
GIANT wine brand Blossom Hill is having a major makeover. A new look has just been introduced across its entire range.
The new packaging and...
McEwan’s sails back in
ALE brand McEwan’s has gone back to the future as official sponsor of this year’s Scottish Series, the country’s major yacht racing regatta.
The beer...
Summer bubbles – New flavour from Barr
AG BARR has given its fizzy drinks range the summertime blues with the launch of a limited-edition Bubblegum flavour.
Available until early October, the company...
Do try this at home – Caorunn gin
Scots small batch gin brand says cocktail culture is heading to the off-trade
WATCH out lemons, you have competition. Discerning young consumers, who experiment with...
Scots avoid a wet loss – AG Barr
WIND, rain, grey skies ... nothing keeps Scots from their soft drinks, especially if they are bright orange and made from girders.
AG Barr reported...
£1bn worth of coppers
DRINKS giant Diageo says it will invest £1bn in its whisky operation over the next five years.
The company, which has Bell’s, Johnnie Walker, J&B,...
Kola offer from Dunns drinks
BLANTYRE-based drinks company Dunns is extending its PMP range to include 500ml Currie’s Red Kola and all its 1.5l bottles.
There is also a special...
Still lighting retail’s fire? Energy drinks review
For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
