AG BARR has given its fizzy drinks range the summertime blues with the launch of a limited-edition Bubblegum flavour.
Available until early October, the company describes it as “a fun, innovative flavour which brings to life Barr’s playful personality.
“The Barr range has always been renowned for launching great tasting, great value products which bring something completely new to the market,” said head of marketing Adrian Troy. “Barr Bubblegum taps into a growing flavour trend in other categories and, with its eye-catching colour and packaging, it is set to attract new consumers to the range.”
The new flavour received positive feedback in consumer taste tests, with 84% saying they would buy the product, the firm said.
Image – AG Barr’s new flavour, Bubblegum.