Scots small batch gin brand says cocktail culture is heading to the off-trade
WATCH out lemons, you have competition. Discerning young consumers, who experiment with premium spirits and cocktails in bars, are taking the trend home.
Caorunn gin and tonic, for example, is served in bars with a slice of red apple instead of lemon or lime (or cucumber, which is associated with a rival boutique brand).
To push the trend further the Scottish gin, which is infused with five different botanicals, has developed five special martinis designed to bring each botanical ingredient to life.
Customers can go online to www.caorunngin.com and find recipes for the blush apple, myrtle, heather, dandelion and rowan martini.
“Gin-based cocktails have become incredibly popular, especially with younger consumers,” said a Caorunn spokesperson. “With the rise of ‘foodie culture’, younger consumers are becoming much more discerning and are looking to try new and different drinks.”