Tag: Diageo
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Multipacks are the way forward
BIGGER isn’t always better, but larger pack formats increasingly appeal to shoppers in the convenience channel.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
The end of an era
Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.
ABV free pink gin
DIAGEO has expanded its low and no range with the launch of Gordon’s Premium Pink 0.0% Alcohol Free Spirit.
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
Diageo goes on spirited hiring spree
A RECORD number of Diageo apprenticeship roles are up for grabs across Scotland as part of a UK-wide recruitment campaign.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Brewers ready to build on gains
THE off trade has thrived during the pandemic, as local convenience stores plugged the hospitality-shaped gap created by Covid restrictions.
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
New taste on deck
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
Whisky galore in c-stores
CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
A stout without the alcohol
Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
