Tag: COCA-Cola Enterprises
Taking it with you
AG Barr sticks it to litter bugs through campaign
Games on!
LARGE sporting events can see people, often in groups, watch on in front rooms across the country.
Effective big-night-in retailing is likely to pay...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Limited edition festive Coke bottle launched
COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
Coke range says ‘Game on!’
As the Rugby World Cup grabs the attention of sports fans soft drinks firm Coca-Cola Enterprises is running a sporty mobile device promotion.
The promo...
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
Don’t miss out on grown-ups
GUESTS choosing to have a soft drink instead of wine or beer at a summer barbecue helped grow the adult soft drinks market by...
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
Hovis slashes its carbon footprint
Bakery giant’s new renewable polythene bag to be flagged on-pack to emphasise its green credentials to consumers.
BREAD giant Hovis is lowering its packs’...
From zero to party hero
COCA-COLA brand Coke Zero has a new advertising campaign and supporting activity for the early part of 2014.
A limited-edition pack and the brand campaign...
One drink to win millions
CCE research finds a single extra drink per household per week would see values jump by almost £800m
RECENT years have been good for soft...
Relentless ramps up the promo
CCE’S energy drink, Relentless, is targeting its 18-29-year-old core customers with a promotion based around its three musical brand ambassadors: Zane Low, Professor...
