Bakery giant’s new renewable polythene bag to be flagged on-pack to emphasise its green credentials to consumers.
BREAD giant Hovis is lowering its packs’ carbon footprint by three-quarters with a new renewable polyethylene (PE) bread bag. The innovative packaging was introduced in the Hovis Seed Sensation range last month.
Both Seed Sensations variants, Wholemeal and Original, will carry a flash on-pack to publicise the move.
Richard McQuillan, marketing manager Hovis Ltd, commented: “This is a breakthrough proposition for the Hovis brand, which will deliver tangible benefits throughout the business. It will represent a significant sustainability improvement for us, with the latest bags being made with renewable plastic and delivering a 75% lower product carbon footprint.”
Earlier this year the brand announced that it would be using 100% British wheat in all of its recipes.
• Litter and waste is a huge problem at festivals and sports events and not every nation is as fastidious as the Japanese fans at the World Cup.
To tackle the problem, Coca-Cola Enterprises brought its Happiness Recycled initiative to the Royal Highland Show last month.
Visitors were invited to use a giant table football game or test their accuracy with a shooting challenge while depositing their empties.
Richard Lochhead MSP, cabinet secretary for rural affairs and environment, was impressed: “Initiatives like this not only make recycling fun, but actively encourage more people to make greener choices to help protect Scotland’s environment.”
• Household cleaning has been under fire recently, with chemical cleaners blamed for introducing harmful substances into the home. Eco brand You’s solution is a new generation of homecare products that it claims are “ultra efficient, safe, and totally refillable.”
The products are also made from 100% plant- based ingredients and are completely free from any synthetic dyes and perfumes.