Tag: CCE
Brands stress choice
COMPANIES and brands throughout food and drink have been working to produce products that give options to consumers who want to choose items with,...
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Let’s get fizzical – Soft drinks, essential for a big night in
WHETHER they are for children, teenagers, drivers or teetotallers, soft drinks are an essential part of any big night in.
Coca-Cola Enterprises recommends making it...
One drink to win millions
CCE research finds a single extra drink per household per week would see values jump by almost £800m
RECENT years have been good for soft...
Relentless ramps up the promo
CCE’S energy drink, Relentless, is targeting its 18-29-year-old core customers with a promotion based around its three musical brand ambassadors: Zane Low, Professor...
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Sprite light – Calories reduced
CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages:...
Growing water second to cola – Sales for sector soar
TAPS across the nation are in danger of rusting over as sales of bottled water continue to show recession-defying growth. Kantar Worldpanel figures, quoted...
For convenience, size matters – Coca-Cola
A new, smaller bottle of Coke – 1.75l instead of 2l – is being introduced especially for convenience stores.
CCE says it shaved 250ml off...
Vanilla’s back
TEN years after its last appearance on British shelves, CCE has brought back Vanilla Coke.
This time around it comes in a 330ml can, 500ml...
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
