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Brands stress choice

Summer is thirsty work

Lucozade Gareth Bale

High energy – Making the most of the market

Shloer through P&H is giving the opportunity to retail a tube of Pringles and a bottle of Shloer for £3.

Let’s get fizzical – Soft drinks, essential for a big night...

One drink to win millions

Relentless ramps up the promo

Coke offers 250 option

OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds

Oasis joins the exotic trend

CCE’s 1.75l bottle, designed specifically for c-stores, comes in a distinctive curved bottle that echoes the shape of Coke’s classic glass bottle. Schweppes Summer Punch is designed for adults looking for a refreshing, fruity summer thirst-quencher.

Hydration nation – Coca-Cola Enterprises

Convenience fuel – essential soft drinks

CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages: “Now most refreshing taste ever” and “30% less sugar”.

Sprite light – Calories reduced

Glacéau vitaminwater, from CCE, which saw sales grow by 34% to £16.5m last year, has been reformulated with stevia, shaving off 30 calories per bottle. All eight of the waters also have a revised blend of vitamins and minerals.

Growing water second to cola – Sales for sector soar

With its contoured plastic bottle and lower price point, will the new 1.75 litre bottle appeal to customers used to buying the old two-litre model?

For convenience, size matters – Coca-Cola

Vanilla’s back

Soft drinks giant launches 2013 PMP drive

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