Soft drinks giant launches 2013 PMP drive

14_dCCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean Spray.
“Value for money is key in the convenience channel and 98% of shoppers want PMPs while only 78% of retailers stock them,” said a CCE spokesperson.
“In soft drinks, they drive purchase when stocked in chillers and on shelf, with consumers 44% more likely to buy a PMP soft drink on impulse and 53% of shoppers more likely to trial a new product if it is available in PMP format.”