Health and taste are driving spend
Energy drink brand Carabao has big ambitions in Scotland, and it has not been afraid to invest in activity that’s tailored for stores north of the border
Carabao injected some energy into the Edinburgh derby late last month by agreeing sponsorship deals with Heart of Midlothian FC and Hibernian FC.
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Carabao has launched a new retailer cash incentive with £10,000 worth of prizes up for grabs.
Carabao is rolling out a new price-marked can this month across its energy range
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
A ban on the sale of energy drinks to children should not affect Carabao as its range is designed to “specifically target male and female adults rather than children”
Carabao setting out to broaden appeal of category in Scotland
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