Tag: Campo Viejo

Pernod boxes up for Christmas

Pernod Ricard launches the first bag-in-box format in its portfolio with Spanish wine brand Campo Viejo's new Winemakers' Blend bag-in-box.
Campo Viejo Campaign

Uncorking marketing spend

PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.

Sustainability from Spain

SPANISH wine brand Campo Viejo has bolstered its sustainability credentials with the launch of a new bottle and label design.
Campo Viejo bottle

Continental drinking

Campo Viejo is the subject of a new campaign focusing on all things Spanish

Rosé gets a new look

Pernod Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant
Campo Viejo Rioja Tempranillo

Price-marking wine

Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo

The market is looking rosé

Once looked down upon by the wine connoisseurs of the world, rosé is now a heavyweight of the category

Celebrate with style

Easter can also provide an opportunity to boost sales in other categories than chocolate

Arty label stands out

THE fourth in an annual series of limited edition bottles with art at their heart has been released for Spanish wine Campo Viejo. The latest...
Campo Viejo Reserva

A brush with Spanish art

CAMPO Viejo is bringing the street art of Spain to the wine shelf on limited-edition labels. Renowned street artists Okuda and Remend have created the...

Premium direction?

HOW should a typical c-store make the most of wine? According to Shaun Heyes, business sector controller – impulse with Treasury Wine Estates, wine has...

Brands that increased sales by more than 10%

Major movers: Off-trade – Scotland’s most valuable brands It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...