Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Going green for a bite of the market
GREEN Apple Sugar Free is the latest variant to be added to the range from energy drink brand Carabao.
The launch of the new variant...
Glucose hit in a flat pack
COCA-COLA European Partners (CCEP) is aiming to bring something different to the energy market with the launch of Monster Hydro, a non-carbonated energy drink.
Available...
Passion is in the picture
KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions.
The ‘It’s My Thing’ campaign includes a 40-second TV...
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Making a splash
FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
More with less
Sweet sales without the sugar
DESPITEÂ the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Adults go soft
Juice and botanicals brand Firefly has teamed up with mixologist Mr Lyan to create the new Superfly range.
The new flavour combines koala nut, cascara...
Juice the answer at breakfast time
Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...
High-octane promotion
RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
It’s got to be sugar free for energy
A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed.
Quoting...
