Protein yes, sugar no

Vieve drinks range

NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience – the drive towards sugar reduction and the love of all things high protein.

Positioned as a protein water drink, Vieve is available in three flavours: coconut & honey, strawberry & rhubarb, and citrus, apple & mint.

Each flavour is certified sugar free by independent accreditation organisation Sugarwise and is said to contain 20g of protein in every bottle.

Launched in the UK through digital channels this summer, Vieve founder Rafael Rozenson plans to roll the brand out nationwide through retailers in 2018 and he has pledged to donate 1% of all profits to mental health charity Mind.